The tablet market growth is continuing to slow down

 

　　reach 0.233 billion units , compared with the growth rate of 8% in year 2014 .

                   Although in the past two years the global tablet computer has achieved two digit growth ,  from the beginning of last year , the market has been shrinking . There are many reasons leading to the decline of the data , one of which is the life span of the tablet computer is prolonged , the family can share a piece of equipment and software upgrade can also make equipment keep up with the trend . Another reason is the lack of innovation in the hardware level , which does not stimulate consumers purchase desire .

                   We expect cognitive computing will improve relations between consumers and manufacturers . The latter will evolve from passive hardware provider into synchronization with users . Speaking of personal cloud ,we find it not only provides the user with experience quality calculation , but also helps to improve the personalization of the customer relationship and automatic customization of service and advertising .

                  In 2015 , the shipment of global computing equipment will reach 2.5 billion units , a year-on-year growth of 3.9% . Among them , the traditional PC is expected to be 0.259 billion  units, ultra mobile equipment 62 million units , tablet computer 0.233 billion units , mobile phone 1.91 billion units  , other mixing and flip equipment 9 million units .

                   In addition , shipment of smart phone market is likely to rise 3.7% , which is expected to close to 2 billion . Smart mobile phone market is developing in two extreme directions : high end and low end . In 2014, high end mobile phone whose sale price is 447 dollars is dominated by iOS . At the same time , Android and growth in other open system are mainly concentrated in the low end market whose average selling price is  about $100 . As for middle end market , the market opportunity is more and more limited .

                    Thanks to the stability of PC market , Windows systems growth in 2015 will exceed iOS . The next generation of iphones target of achieving growth will also face greater challenges .